Brand Strategy & Digital Transformation

• Designed and executed multi-channel brand campaigns, increasing traffic and sales by 25% through cohesive messaging.
• Directed visual and content strategy for SEO, leveraging design to elevate brand authority and organic search rankings.
• Conducted in-depth brand and competitor analysis to define market positioning and identify white-space creative growth opportunities.

Art Direction | Brand Management

• Directed the Grand Re-Opening Campaign as a luxury resort, providing Art Direction for high-end video, brand photography, web content, and social media.
• Managed in-house and agency creative teams to develop a unified, next-year brand campaign targeting new audience segments.
• Ensured brand image cohesion across all channels, including print, in-house signage, email, roadside billboards, and promotional sales materials.

Digital Branding Strategist | Authority & Content Design

• Designed and launched cohesive digital and social media campaigns that resulted in explosive client traffic and sales growth.
• Developed and implemented a visual content syndication process to scale client expert content across multiple channels.
• Created a bespoke, end-to-end brand authority system for startups, guiding them to industry leader status through strategic content and design.

Marketing Director | Brand & Digital Transformation Lead

• Led complete brand modernization and digital identity overhaul that directly secured competitive market position.
• Established and built the company’s first professional marketing department, implementing best-in-class processes and team structure.
• Drove industry leader recognition by showcasing the technical and visual genius of products through high-impact design and web experience.

Departmental Branding & Culture Transformation

• Led the internal rebrand of the Mountain Safety Department, designing a new look and feel for a professional, service-oriented identity.

• Designed and created all branded program collateral and educational materials to support the employee team-building and leadership training program.

• Developed guest-facing on-mountain signage and educational infographics for print and social media to expand ski and ride safety awareness.

• Directed Art, Design, and Web Development, and digital designer, resulting in the successful scaling of an E-learning program to 35 countries with 10,000 weekly visits.
• Executed fresh brand strategies for two organizations that successfully positioned them as industry leaders.

• Bachelors Degree
  Visual Communications
  Westwood College
• Adventure Film Certificate
  Outside Adventure Film School
• Certificate, Video Journalism
  Rosenblum TV Bootcamp
• Pro Marketing Certification
  Network Empire

Creative & Visual DesignAI-Enhanced Design Tools:
 Adobe Suite (Photoshop, Illustrator, Figma, Premiere, After Effects, InDesign), Audacity.

Mobile-first UI/UX Design: 
Data-Driven Conversion Optimization, CMS Implementation (WordPress, E-Commerce, Shopify, Joomla), Structured Content.

Brand Strategy & Growth:
Market positioning, brand storytelling, content syndication, multi-channel marketing execution, digital reputation management.

Digital Marketing & Analytics:
SEO, SEMrush, Ahrefs, Moz, Google Analytics/Search Console, PPC & Paid Social Campaigns.

Project Management:
Trello, ClickUp, Various CRMs, Agile Methodology.

• Creative Storyteller: Bringing creative perspectives into branding and content marketing.
• Global Insight: World travel for understanding audiences and cultural nuance.
• Former Volunteer Firefighter: Demonstrates leadership, teamwork, and high-pressure decision-making.
• Improv & Stand-up Comedy: Highlights quick thinking, engaging storytelling, and audience connection.