Maya Maclean Design
Role: Brand & Digital Designer | Market Adaptation Specialist
Skills: Luxury Brand Adaptation, Digital Identity, UI/UX Design, E-commerce Strategy
A New Market
The Challenge: To position Maya Maclean, one of Bolivia’s most acclaimed luxury interior design firms, for a successful entry into the highly competitive United States market. The objective was to adapt the existing brand’s core identity of high-end craftsmanship and comfortable luxury into a clean, contemporary visual system that resonates with American consumer tastes.
Solution:
Designed a multi-platform digital identity and brand strategy focused on market-specific adaptation:
- Market-Specific Research: Conducted deep-dive analysis into U.S. luxury interior design trends and consumer tastes to inform the new visual direction.
- Digital Identity Refinement: Created a clean, contemporary brand identity and visual language that retains the brand’s luxury while emphasizing its masterful craftsmanship and bespoke nature.
- High-End Digital Showcase: Designed a responsive website (UI/UX) to serve as a stunning digital portfolio, ensuring the high quality of the handcrafted pieces is conveyed with an international standard of presentation.
Deliverables & Readiness:
✔ Global-Ready Brand Identity: Delivered a new brand identity optimized to communicate luxury and craftsmanship to a U.S. audience.
✔ Stunning Digital Showcase: Provided the final UI/UX design, ready for development, ensuring a superior digital experience.
Project Status: Brand identity and digital design are approved and scheduled for a successful U.S. market launch in 2026.
Visual Identity.
Your Content Text Goes Here
Responsive Device Layouts
Updated Lookbook
Business Card
Website.
Let's Create Your Vision.
Contact Me To Get Started